Competitive Intelligence — March 24, 2026

Competitive Overview

Programmatic stack intelligence · March 24, 2026 · Refinery89 vs. Mediavine, Publift, Actirise, Venatus · Confidential

Publisher Network

Mediavine

8,851 publishers best

Publift

2,451 publishers

Actirise

593 publishers

Refinery89

335 publishers

Venatus

660 publishers

Tag Active Rate

Mediavine

89.4 % best

Publift

33.8 %

Actirise

19.7 %

Refinery89

68.0 %

Venatus

29.8 %

HB Bidder Count

Mediavine

52 SSPs best

Publift

26 SSPs

Actirise

34 SSPs

Refinery89

36 SSPs

Bundle Transfer Size

Mediavine

30.4 KB best

Publift

401.4 KB

Actirise

180 KB

Refinery89

51.1 KB

Avg Monthly PV (RV)

Mediavine

12 K PV/mo

Actirise

498 K PV/mo

Venatus

10,178 K PV/mo best

Avg Bounce Rate (RV)

Mediavine

74.5 %

Actirise

31.1 % best

Venatus

40.0 %

● Publisher Load Speed — TTFB Tiers

Fast <300ms · Good 300-600ms · Slow 600ms-1.2s · Very Slow >1.2s

Mediavine

91 pubs · avg 605ms

Publift

76 pubs · avg 1268ms

Actirise

79 pubs · avg 583ms

Refinery89

87 pubs · avg 762ms

Venatus

526 pubs · avg 5241ms

● Publisher ads.txt Richness — SSP Partner Count

None 0 SSPs · Few 1-5 · Mid 6-15 · Rich 16+

Mediavine

0/91 w/ ads.txt

Publift

0/76 w/ ads.txt

Actirise

0/79 w/ ads.txt

Refinery89

0/87 w/ ads.txt

Venatus

453/526 w/ ads.txt

● sellers.json — Publisher Types

PUBLISHER · INTERMEDIARY · BOTH

Mediavine

8,851 sellers

Publift

2,451 sellers

Actirise

593 sellers

Refinery89

335 sellers

Venatus

660 sellers

Metric	Mediavine	Publift	Actirise	Refinery89 Our platform	Venatus
Publisher Network
Total publishers	8,851	2,451	593	335	660
Tag active rate	89.4%	33.8%	19.7%	68.0%	29.8%
ads.txt entries	5150	737	—	—	—
Unique SSPs (ads.txt)	85	130	—	—	—
Header Bidding Technology
Bundle transfer (gzip)	30.4 KB	401.4 KB	180.0 KB	51.1 KB	— KB
Bundle raw size	166.0 KB	401.4 KB	704.3 KB	211.0 KB	— KB
Architecture	🌐 Client-side Prebid	🔒 Server-side S2S	🔒 Server-side S2S	🔒 Server-side S2S	🌐 Client-side Prebid
Bidders in bundle	52	26	34	36	—
Prebid.js	✓	✓	✓	✓	✗
Google Ad Manager	✓	✓	✓	✓	✗
Amazon TAM	✗	✓	✓	✓	✗
User ID modules	✓	✓	✓	✓	✗
Floor prices	✗	✗	✗	✓	✗
Video HB	✓	✓	✓	✓	✗
GDPR / TCF	✓	✓	✓	✓	✗
RedVolcano Intelligence (avg over deep-scanned publishers)
Avg monthly PV	11K	—	497K	—	10.2M
Avg bounce rate	74.5%	—	31.1%	—	40.0%
Traffic trend (↑/→/↓)	↓ 1	—	↑ 1	—	↑ 5 · → 5 · ↓ 6
Marketing Site
TTFB	59 ms	155 ms	225 ms	39 ms	684 ms
Page size	195.7 KB	149.6 KB	128.9 KB	445.1 KB	120.2 KB
CDN	—	Cloudflare	Cloudflare	—	Cloudflare
Frameworks	WordPress	—	—	WordPress	HubSpot, Webflow
Meta description	✗	✓	✓	✓	✓

AI Competitive Insights

Generated by Qwen3 235B via AWS Bedrock · March 24, 2026 · Refinery89 internal use only

Executive Summary

Refinery89 operates a lean, technically efficient header bidding stack with strong performance metrics, particularly in website TTFB (39ms) and server-side architecture. While smaller in scale than Mediavine and Publift, R89 demonstrates superior tag efficiency and faster page response times. However, gaps in compliance coverage and transparency (e.g., missing usp_ccpa, lack of ads.txt data) pose competitive and operational risks.

Strengths

Best-in-class page performance: R89's 39ms TTFB is 2x faster than Mediavine and 4x faster than Publift, giving publishers a clear speed advantage.
Efficient HB bundle size: At 51.1 KB (gzip), R89’s bundle is 40% smaller than Actirise and 60% smaller than Publift, reducing latency and improving viewability.
Strong technical feature set: R89 is the only competitor with floor_prices enabled, giving publishers better yield control, and supports amazon_tam and server-to-server architecture like Publift and Actirise.
High tag active rate: At 68%, R89's tag activation exceeds Publift (33.8%), Actirise (19.7%), and Venatus (29.8%), indicating strong integration reliability.

Priority Improvements

Enable usp_ccpa module immediately — currently the only HB feature turned off despite all major competitors supporting it; this creates compliance risk for publishers in regulated markets.
Implement and publish ads.txt transparency — collect and expose ads.txt data to build trust with publishers and advertisers; competitors like Mediavine list thousands of entries and 85+ SSPs.
Optimize website size (445.1 KB) — R89’s site is 2.3x larger than competitors’ (average ~190 KB), suggesting bloat that could degrade perceived credibility and SEO performance.
Integrate a CDN to maintain speed advantage under scale — competitors use Cloudflare; R89’s lack of CDN may become a bottleneck as traffic grows.
Add floor_price optimization tools — leverage existing floor price support to offer dynamic floor APIs or analytics, differentiating beyond basic implementation.

Competitive Risks

Transparency deficit: Missing ads.txt data and SSP visibility puts R89 at a trust disadvantage vs. Mediavine (5,150 entries, 85 SSPs) and Publift (130 SSPs).
Compliance exposure: Lack of usp_ccpa support may limit adoption among publishers in California or those serving US audiences with strict privacy requirements.
Smaller network scale: At 335 sellers, R89 is significantly smaller than Mediavine (8,851) and Publift (2,451), which may reduce bidder demand density.
Framework limitations: Reliance on WordPress without support for modern platforms (e.g., Webflow, HubSpot) limits market reach compared to Venatus and others.

Quick Wins

Turn on usp_ccpa in the next sprint — a Prebid config update with immediate compliance and trust impact.
Launch a public ads.txt registry for publishers — start with current SSPs, enabling transparency without engineering complexity.
Run a performance audit of website assets to reduce payload from 445.1 KB — simple image or script optimization could yield >50% size reduction.

SSP Bidder Matrix

All bidders found across the HB wrapper scripts. Sorted by presence count (top = most common).

Bidder	Mediavine	Publift	Actirise	Refinery89	Venatus
amazon	✓	✓	✓	✓	✗
appnexus	✓	✓	✓	✓	✗
connectad	✓	✓	✓	✓	✗
criteo	✓	✓	✓	✓	✗
gumgum	✓	✓	✓	✓	✗
id5	✓	✓	✓	✓	✗
ix	✓	✓	✓	✓	✗
medianet	✓	✓	✓	✓	✗
onetag	✓	✓	✓	✓	✗
openx	✓	✓	✓	✓	✗
pubmatic	✓	✓	✓	✓	✗
rubicon	✓	✓	✓	✓	✗
smartadserver	✓	✓	✓	✓	✗
sovrn	✓	✓	✓	✓	✗
teads	✓	✓	✓	✓	✗
triplelift	✓	✓	✓	✓	✗
33across	✓	✓	✓	✗	✗
a9	✓	✓	✓	✗	✗
adyoulike	✓	✗	✓	✓	✗
improvedigital	✓	✗	✓	✓	✗
inmobi	✓	✓	✗	✓	✗
outbrain	✓	✗	✓	✓	✗
rise	✓	✗	✓	✓	✗
seedtag	✓	✗	✓	✓	✗
sharethrough	✓	✗	✓	✓	✗
smilewanted	✓	✗	✓	✓	✗
taboola	✓	✗	✓	✓	✗
ttd	✓	✓	✗	✓	✗
unruly	✓	✗	✓	✓	✗
adagio	✗	✓	✓	✓	✗
amx	✗	✓	✓	✓	✗
adform	✓	✗	✗	✓	✗
adtelligent	✓	✗	✓	✗	✗
eplanning	✓	✗	✗	✓	✗
freewheel	✓	✗	✗	✓	✗
grid	✓	✗	✓	✗	✗
indexexchange	✓	✓	✗	✗	✗
liveramp	✓	✓	✗	✗	✗
sonobi	✓	✓	✗	✗	✗
verizon	✓	✗	✓	✗	✗
vidazoo	✓	✓	✗	✗	✗
xandr	✓	✗	✗	✓	✗
ogury	✗	✗	✓	✓	✗
richaudience	✗	✗	✓	✓	✗
beachfront	✓	✗	✗	✗	✗
conversant	✓	✗	✗	✗	✗
kargo	✓	✗	✗	✗	✗
loopme	✓	✗	✗	✗	✗
nativo	✓	✗	✗	✗	✗
smaato	✓	✗	✗	✗	✗
smartyads	✓	✗	✗	✗	✗
themediagrid	✓	✗	✗	✗	✗
undertone	✓	✗	✗	✗	✗
verve	✓	✗	✗	✗	✗
yieldmo	✓	✗	✗	✗	✗
zetaglobal	✓	✗	✗	✗	✗
kueez	✗	✗	✗	✓	✗

Website Analysis

Publisher network averages vs. platform marketing site · based on reachable publishers sampled during scan

Metric	Mediavine	Publift	Actirise	Refinery89	Venatus
Publisher Network Average (all reachable publishers)
Publishers sampled	2286	1933	534	297	526
Tag active rate	89.4%	33.8%	19.7%	68.0%	29.8%
Avg TTFB	774 ms	715 ms	644 ms	1143 ms	5241 ms
Median TTFB	578 ms	464 ms	452 ms	902 ms	4554 ms
p75 TTFB	1001 ms	943 ms	744 ms	1243 ms	6434 ms
Avg page size	226.9 KB	214.3 KB	237.7 KB	230.3 KB	130.7 KB
% with CMP	0.0%	1.3%	39.2%	0.0%	0.6%
% with GAM	16.5%	11.8%	7.6%	21.8%	5.1%
% with Amazon TAM	6.6%	2.6%	1.3%	6.9%	1.0%
% with Identity	0.0%	0.0%	0.0%	2.3%	0.2%
% with ads.txt	94.5%	93.4%	74.7%	87.4%	87.1%
Avg ads.txt entries	100	611	636	1063	521
Programmatic Performance Factors (avg across deep-scanned publishers)
Publishers scanned	1	1	—	2	2
Avg bid rate	—	—	—	—	—
Avg CPM (observed)	—	—	—	—	—
Bidder timeout	3000 ms	3000 ms	—	3000 ms	3000 ms
Avg bidders / unit	—	3.3	—	—	0.4
Avg bid latency	—	—	—	—	—
Timeout rate	—	—	—	—	—
% pubs w/ floors	0%	0%	—	0%	0%
% pubs w/ user IDs	0%	100%	—	50%	50%
% pubs w/ S2S	0%	0%	—	0%	50%
Publisher Site — Core Web Vitals (avg · mobile · PageSpeed Insights)
Avg performance score	—	—	—	—	—
Avg LCP	—	—	—	—	—
Avg CLS	—	—	—	—	—
Platform Marketing Site
TTFB	59 ms	155 ms	225 ms	39 ms	684 ms
Page size	195.7 KB	149.6 KB	128.9 KB	445.1 KB	120.2 KB
JS files	12	24	6	33	14
CSS files	9	4	2	40	3
CDN	—	Cloudflare	Cloudflare	—	Cloudflare
Server	BigScoots Gateway/1.0.0	cloudflare	cloudflare	Apache/2.4.54 () OpenSSL/1.0.2k-fips	cloudflare
Frameworks	WordPress	—	—	WordPress	HubSpot, Webflow
HTTPS	✓	✓	✓	✓	✓
Meta desc.	✗	✓	✓	✓	✓
Title	Homepage - Mediavine	Programmatic Advertising Technology Company \| Publift	Sparteo \| Cutting Edge AdTech Solutions for Publishers	We Monetize Ads \| For Publishers By Publishers \| Refinery89	Venatus \| Advertising Growth Engine for Gaming & Enterta
H1	Smarter Monetization Starts Here	The power-upfor publishers	Cutting Edge AdTech Solutions for Publishers	We monetize Ads You Earn More
H2 count	8	8	5	8	8

Content & SEO Detail

Mediavine

59 ms TTFB · 195.7 KB · — · WordPress

TitleHomepage - Mediavine

Description—

Nav links

H2 headings

One Platform Built to Outperform
Monetization Built to Grow with You
Built to Outperform
Tools, Insights & Technology to Build What’s Next
Newsroom
Together, we’re empowering businesses to make data-informed decisions that drive better outcomes for

Publift

155 ms TTFB · 149.6 KB · Cloudflare · —

TitleProgrammatic Advertising Technology Company | Publift

DescriptionYour website is unique. Your ad strategy and technology should be too. Trade cookie-cutter approaches and self-managing

Nav links

H2 headings

Our partners
Unlock next-level growth
Message from Colm
Optimise without compromise
Even More Revenue with Curated Deals
Maximise your revenue

Actirise

225 ms TTFB · 128.9 KB · Cloudflare · —

TitleSparteo | Cutting Edge AdTech Solutions for Publishers

DescriptionPublishers, enlighten your business. Get a comprehensive and sustainable suite of data-driven advertising technologies p

H2 headings

Publishers, Ad Network,enlighten your business
Solutions
Audio technologies
Latest from Sparteo
Cutting edge AdTech solutions for publishers

Refinery89

39 ms TTFB · 445.1 KB · — · WordPress

TitleWe Monetize Ads | For Publishers By Publishers | Refinery89

DescriptionWelcome to Refinery89! We monetize ads. We are a revolution in programmatic advertising. Done For Publishers By Publishe

Nav links

H2 headings

Our people and tech at your service! For Publishers, By Publishers
For Publishers By Publishers
Award Winning Technology
Reliable partner to monetize your ads? Done and Done!
Best Ad Tech to monetize ads
Power to Publishers!

Venatus

684 ms TTFB · 120.2 KB · Cloudflare · HubSpot, Webflow

TitleVenatus | Advertising Growth Engine for Gaming & Entertainment

DescriptionAward-winning, global AdTech platform helping Publishers and Advertisers activate Audiences In the Zone, transforming at

Nav links

H2 headings

Activate Audiences In the Zone
with venatus
Engineered for outcomes
Audiences aren't just present, they're In the Zone
5x Higher Video Ad Attention
#humblebragWe always top the leaderboard

⚠ Render error for Mediavine: unsupported operand type(s) for /: 'str' and 'float'

⚠ Render error for Publift: unsupported operand type(s) for /: 'str' and 'float'

⚠ Render error for Actirise: unsupported operand type(s) for /: 'str' and 'float'

Refinery89

335 publishers 211.0 KB bundle 36 bidders 68.0% tag active

36SSP bidders

Prebid Config Profile

2 publishers with Prebid detected out of 22 deep-scanned

Price Granularity

medium

2/2

Timeout (ms)

3000ms

1/2

Feature Adoption

S2S

0/2

RTD

1/2

userSync

1/2

Floors

0/2

sendAllBids

0/2

bidCache

0/2

Per-publisher Config Matrix

Domain	PG type	Timeout	S2S	RTD	Floors	userSync	sendAll
tokyvideo.com	medium	—	✗	✗	✗	✗	✗
spreekbeurten.info	medium	3000	✗	✓	✗	✓	✗

SEO Metadata

TitleWe Monetize Ads | For Publishers By Publishers | Refinery89

DescriptionWelcome to Refinery89! We monetize ads. We are a revolution in programmatic advertising. D

H1

We monetize Ads You Earn More

H2

Our people and tech at your service! For Publishers, By Publishers
For Publishers By Publishers
Award Winning Technology
Reliable partner to monetize your ads? Done and Done!
Best Ad Tech to monetize ads
Power to Publishers!

Nav links

Tech Stack

ServerApache/2.4.54 () OpenSSL/1.0.2k-fips

CDN—

X-Powered-ByPHP/8.0.25

FrameworksWordPress

JS files33

CSS files40

Image tags146

HTTPS✓

Performance

TTFB39 ms

Page size445.1 KB

JS files33

CSS files40

Final URLhttps://refinery89.com/

Status200

Tag Weight

Raw size211.0 KB

Transfer (gzip)51.1 KB

Compressionbr (24%)

CDNtags.refinery89.com

Architecture

🔒 Server-Side S2S (Prebid Server)

S2S Endpoints

https://tags.refinery89.com/prebid_check.js
https://prebidserver.refinery89.com/openrtb2/auction
https://cdn.id5-sync.com/api/1.0/id5PrebidModule.js
https://prebid.adnxs.com/pbc/v1/cache
https://prebidserver.refinery89.com/cookie_sync

HB Bundle Features

Prebid	✓
Gpt	✓
Amazon Tam	✓
User Id Modules	✓
Floor Prices	✓
Price Granularity	✓
S2S	✓
Gdpr Tcf	✓
Usp Ccpa	✗
Video Hb	✓
Native Hb	✓

All Bidders in HB Bundle (36)

adagio adform adyoulike amazon amx appnexus connectad criteo eplanning freewheel gumgum id5 improvedigital inmobi ix kueez medianet ogury onetag openx outbrain pubmatic richaudience rise rubicon seedtag sharethrough smartadserver smilewanted sovrn taboola teads triplelift ttd unruly xandr

Tech Stack Frequency (297 publishers)

Tech	Publishers	%
GTM	233	100%
Google AdSense	81	35%
Google Ad Manager	53	23%
Amazon TAM	16	7%
Criteo	6	3%
PubMatic	5	2%
ID5	2	1%
Actirise	2	1%
Publift Fuse	1	0%
OneTrust	1	0%

SSP Partners

Source: 0 from ads.txt (297 publishers) · 35 from HB bundle

SSP / Bidder	% Pubs	% DIRECT	Source
adagio	—	—	HB
adform	—	—	HB
adyoulike	—	—	HB
amazon	—	—	HB
amx	—	—	HB
appnexus	—	—	HB
connectad	—	—	HB
criteo	—	—	HB
eplanning	—	—	HB
freewheel	—	—	HB
gumgum	—	—	HB
id5	—	—	HB
improvedigital	—	—	HB
inmobi	—	—	HB
ix	—	—	HB
kueez	—	—	HB
medianet	—	—	HB
ogury	—	—	HB
onetag	—	—	HB
openx	—	—	HB
outbrain	—	—	HB
pubmatic	—	—	HB
richaudience	—	—	HB
rise	—	—	HB
rubicon	—	—	HB
seedtag	—	—	HB
sharethrough	—	—	HB
smartadserver	—	—	HB
smilewanted	—	—	HB
sovrn	—	—	HB
taboola	—	—	HB
teads	—	—	HB
triplelift	—	—	HB
ttd	—	—	HB
unruly	—	—	HB

Publisher Network

Total sellers335

TypesBOTH: 2 / PUBLISHER: 333

Contactcontact@refinery89.com

Top Named Entities

Domain	Company
112.press	Colorado Dutchie LLC
180graus.com	EMPRESA DE INFORMAÇÕES, DIVULGAÇÕES E NOTÍCIA
nltimes.nl	3120 Media
4-4-2.com	Aktualis GmbH
b20.com.br	B20 Conteudo Digital, LTDA
automagazinplus.de	alpha Advertising GmbH
usmarkets.nl	BB Intermediare
bibliaonline.com.br	BIBLEBOX INFORMATICA LTDA
blaulichtmyk.de	LIP Medien & Lifestyle GmbH
bluepixlmedia.com	Blue Pixl Media B.V.
bnmedia.co.uk	BNMEDIA
ciudadredonda.org	Misioneros Claretianos - Provincia De Santiag
cordobadeporte.com	Cordoba Periodismo Digital S.L
crimesite.nl	Crossmedia Publishing BV
menszine.nl	DMI Media B.V.

Top Publishers by SSP Partners

Domain	Entries	Top SSPs
4-4-2.com	17068	netlink.vn, snack-media.com, adlane.info, vuukle.com, etarget.cz
expreso.com.mx	17014	start.io, bliink.io, fatchillimedia.com, fueldigitalmedia.com, 056b6559978a0bdef78f0
hokej.net	5720	start.io, bliink.io, fatchillimedia.com, adcolony.com, bizzclick.com
liderendeportes.com	5186	adasta.it, good.ad, start.io, syancor.com, adcolony.com
elektrowoz.pl	3996	memevideoad.com, adview.com, etarget.cz, sharethrough.com, toponad.com
americatv.com.ar	3635	snack-media.com, sharethrough.com, bidmatic.io, carliba.io, improvedigital.com
gamergen.com	3122	adthink.com, adcolony.com, roue libre.tv, aniview.com, quantum-advertising.com
creusot-infos.com	2952	start.io, bliink.io, adcolony.com, aniview.com, quantum-advertising.com
educaciontrespuntocero.com	2371	start.io, fatchillimedia.com, adcolony.com, aniview.com, groupm.com
abcnoticias.mx	1887	start.io, aniview.com, connectad.io, admixer.net, sharethrough.com

SSP Partners

Source: 0 from ads.txt (297 publishers) · 35 from HB bundle

SSP / Bidder	% Pubs	% DIRECT	Source
adagio	—	—	HB
adform	—	—	HB
adyoulike	—	—	HB
amazon	—	—	HB
amx	—	—	HB
appnexus	—	—	HB
connectad	—	—	HB
criteo	—	—	HB
eplanning	—	—	HB
freewheel	—	—	HB
gumgum	—	—	HB
id5	—	—	HB
improvedigital	—	—	HB
inmobi	—	—	HB
ix	—	—	HB
kueez	—	—	HB
medianet	—	—	HB
ogury	—	—	HB
onetag	—	—	HB
openx	—	—	HB
outbrain	—	—	HB
pubmatic	—	—	HB
richaudience	—	—	HB
rise	—	—	HB
rubicon	—	—	HB
seedtag	—	—	HB
sharethrough	—	—	HB
smartadserver	—	—	HB
smilewanted	—	—	HB
sovrn	—	—	HB
taboola	—	—	HB
teads	—	—	HB
triplelift	—	—	HB
ttd	—	—	HB
unruly	—	—	HB

Publisher Websites — Full Scan

100 publishers · 59 with tag active

⬇ Excel

Domain	Name	Tag	Up	CDN URL	ads.txt

Deep Scans — Full Programmatic Stack per Publisher

180graus.com proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 6

tokyvideo.com

pbjs ? 0ms timeout medium TCFDidomi

Ad Units (0) — 0 bidders · 0 with bids

No ad units captured

Prebid Config

Timeout	—ms
Price gran.	medium
Send all bids	✗
Bid cache	✗
Floors	✗
S2S	✗
userSync	✗
RTD	✗

Privacy & Consent Tech

TCF / CMP active	✓
Didomi	✓
Amazon TAM	✗
ID5	✗
LiveRamp	✗
User ID modules	—

SSP Network (6 req · — bid rate)

SSP	CPM	Status
OneTag	—	6✓ / 0—

R89 Config Simulation 2000ms timeout · dense granularity

Metric	Original (Refinery89)	R89 config
Bidder timeout	— ms	2000 ms
Price granularity	custom	dense
Bid rate	—	—
Avg CPM	$—	$—
Max CPM	$—	$—

tokyvideo.com

0Ad units

0Bidders

6SSP contacts

—Bid rate

$—Avg CPM

$—Max CPM

0Timeouts

0GAM renders

ecodeteruel.tv proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 8

spreekbeurten.info

pbjs v10.22.0 3000ms timeout medium Amazon TAMTCFDidomi

Ad Units (0) — 0 bidders · 0 with bids

No ad units captured

Prebid Config

Timeout	3000ms
Price gran.	medium
Send all bids	✗
Bid cache	✗
Floors	✗
S2S	✗
userSync	✓ +filter
RTD	✓ (auctionDelay, dataProviders)

Privacy & Consent Tech

TCF / CMP active	✓
Didomi	✓
Amazon TAM	✓
ID5	✗
LiveRamp	✗
User ID modules	pubcid.orgcriteo.comid5-sync.com

SSP Network (4 req · — bid rate)

SSP	CPM	Status
Index Exchange	—	1✓ / 0—
PubMatic	—	0✓ / 1—
SmileWanted	—	0✓ / 1—
TripleLift	—	1✓ / 0—

R89 Config Simulation 2000ms timeout · dense granularity

Metric	Original (Refinery89)	R89 config
Bidder timeout	3000 ms	2000 ms
Price granularity	custom	dense
Bid rate	—	—
Avg CPM	$—	$—
Max CPM	$—	$—

spreekbeurten.info

0Ad units

0Bidders

4SSP contacts

—Bid rate

$—Avg CPM

$—Max CPM

0Timeouts

0GAM renders

valutakalkulator.net proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 0

gameblog.fr proprietary stack — no Prebid detected

No Prebid No TCF

CMP/TCF: ✗ GAM: ✗ Network requests captured: 0 ⚠ timeout

enter.co proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 15

firstcycling.com proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 19

cokitos.com proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 18

f1news.nl proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 6

shangay.com proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 14

thelocal.fr proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 33

prensalibre.com proprietary stack — no Prebid detected

No Prebid No TCF

CMP/TCF: ✗ GAM: ✗ Network requests captured: 0 ⚠ timeout

classiccars.se proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 38

estense.com proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 20

musicasparamissa.com.br proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 23

comprobarbonoloto.es proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 85

deepkomma.de proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 17

buholegal.com proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 0

filmladder.nl proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 31

elotrolado.net proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 0

reise-klima.de proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 12

Venatus

660 publishers — KB bundle — bidders 29.8% tag active

—SSP bidders

Prebid Config Profile

2 publishers with Prebid detected out of 17 deep-scanned

Price Granularity

medium

2/2

Timeout (ms)

3000ms

2/2

Feature Adoption

S2S

1/2

RTD

1/2

userSync

2/2

Floors

0/2

sendAllBids

2/2

bidCache

0/2

S2S — 1/2 publishers

Adapters: prebidServer ×1

naruldonghua.com · prebidServer · 1000ms

Per-publisher Config Matrix

Domain	PG type	Timeout	S2S	RTD	Floors	userSync	sendAll
gamefocus.co.kr	medium	3000	✗	✗	✗	✓	✓
naruldonghua.com	medium	3000	✓	✓	✗	✓	✓

SEO Metadata

TitleVenatus | Advertising Growth Engine for Gaming & Entertainment

DescriptionAward-winning, global AdTech platform helping Publishers and Advertisers activate Audience

H2

Activate Audiences In the Zone
with venatus
Engineered for outcomes
Audiences aren't just present, they're In the Zone
5x Higher Video Ad Attention
#humblebragWe always top the leaderboard

Nav links

Tech Stack

Servercloudflare

CDNCloudflare

X-Powered-By—

FrameworksHubSpot, Webflow

JS files14

CSS files3

Image tags82

HTTPS✓

Performance

TTFB684 ms

Page size120.2 KB

JS files14

CSS files3

Final URLhttps://www.venatus.com/

Status200

Tag Weight

Raw size— KB

Transfer (gzip)— KB

Compressionnone (100%)

CDNhb.vntsm.com

Architecture

🌐 Client-Side Prebid

No S2S detected — pure client-side

HB Bundle Features

All Bidders in HB Bundle (—)

Tech Stack Frequency (526 publishers)

Tech	Publishers	%
GTM	345	100%
Google AdSense	98	28%
Google Ad Manager	27	8%
Amazon TAM	5	1%
Publift Fuse	3	1%
OneTrust	3	1%
Magnite	2	1%
Mediavine	2	1%
PubMatic	1	0%
ID5	1	0%

SSP Partners

Platform self-listing: 50.6% of publishers (266/526) list this platform in their ads.txt — DIRECT: 503 · RESELLER: 5

Source: 35 from ads.txt (526 publishers) · 0 from HB bundle

SSP / Bidder	% Pubs	% DIRECT	Source
blockthrough.com	71.1%	100%	ads.txt
the-ozone-project.com	70.0%	96%	ads.txt
lijit.com	78.1%	33%	ads.txt
media.net	77.2%	39%	ads.txt
aps.amazon.com	77.0%	62%	ads.txt
adinplay.com	64.1%	100%	ads.txt
themediagrid.com	76.6%	47%	ads.txt
triplelift.com	76.4%	35%	ads.txt
underkind.co	63.1%	100%	ads.txt
amxrtb.com	75.5%	53%	ads.txt
risecodes.com	73.4%	57%	ads.txt
richaudience.com	72.2%	50%	ads.txt
optidigital.com	58.9%	71%	ads.txt
adagio.io	70.5%	59%	ads.txt
criteo.com	70.5%	60%	ads.txt
aniview.com	68.6%	36%	ads.txt
pubmatic.com	78.9%	9%	ads.txt
rubiconproject.com	78.9%	9%	ads.txt
openx.com	78.5%	7%	ads.txt
video.unrulymedia.com	78.5%	18%	ads.txt
smartadserver.com	78.5%	27%	ads.txt
appnexus.com	78.3%	10%	ads.txt
indexexchange.com	78.3%	25%	ads.txt
onetag.com	77.8%	29%	ads.txt
sharethrough.com	77.6%	24%	ads.txt
ogury.com	54.8%	72%	ads.txt
gumgum.com	76.6%	17%	ads.txt
yieldmo.com	75.7%	18%	ads.txt
teads.tv	53.4%	83%	ads.txt
yahoo.com	75.3%	21%	ads.txt
improvedigital.com	74.7%	16%	ads.txt
adform.com	74.7%	6%	ads.txt
insticator.com	62.0%	59%	ads.txt
inmobi.com	72.8%	27%	ads.txt
freewheel.tv	72.2%	20%	ads.txt

Publisher Network

Total sellers660

TypesPUBLISHER: 660

Contactinfo@venatus.com

TAG-ID59c8efec8ec2eba0

Top Named Entities

Domain	Company
easybrain.com	Easybrain Ltd
chaoscube.co.kr	Hexacube Ltd
gamebanana.com	GameBanana Co LLC
animenewsnetwork.com	Anime News Network, Inc
bolsinteractive.com	BOLS Interactive Network
deckstats.net	Koelling Ltd
xboxachievements.com	Resero Network Limited
hey.gg	Performant Design, LLC
colonist.io	Colonist LLC
techozu.com	Quick Scope LLC
meltdowninteractive.com	Meltdown Interactive Media Limited
mathheads.net	Gameheads Ltd
littlebigsnake.com	Addicting Games, Inc.
mtgassist.com	Lingo-Moxie Studios LLC D.B.A. MTG Assist
prosettings.net	Wloka Digital GmbH

Top Publishers by SSP Partners

Domain	Entries	Top SSPs
asianjunkie.com	7065	adagio.io, rubiconproject.com, pubmatic.com, lijit.com, triplelift.com
quasarzone.com	3842	google.com, interworksmedia.co.kr, adop.cc, openx.com, criteo.com
coinreaders.com	2071	taboola.com, pubmatic.com, appnexus.com, indexexchange.com, contextweb.com
naruldonghua.com	1328	adipolo.com, adipolosolutions.com, pmbmonetize.com, opamarketplace.com, smartadline.com
playingfungames.com	738	adagio.io, rubiconproject.com, pubmatic.com, lijit.com, triplelift.com
renderz.app	600	adagio.io, rubiconproject.com, pubmatic.com, lijit.com, triplelift.com
allthetests.com	479	shemedia.com, pmc.com, amxrtb.com, appnexus.com, pubmatic.com
gamechosun.co.kr	355	google.com, adagio.io, rubiconproject.com, pubmatic.com, lijit.com
viborc.com	331	venatus.com, google.com, adagio.io, rubiconproject.com, pubmatic.com
betterdiscord.app	331	google.com, adagio.io, rubiconproject.com, pubmatic.com, lijit.com

SSP Partners

Source: 35 from ads.txt (526 publishers) · 0 from HB bundle

SSP / Bidder	% Pubs	% DIRECT	Source
blockthrough.com	71.1%	100%	ads.txt
the-ozone-project.com	70.0%	96%	ads.txt
lijit.com	78.1%	33%	ads.txt
media.net	77.2%	39%	ads.txt
aps.amazon.com	77.0%	62%	ads.txt
adinplay.com	64.1%	100%	ads.txt
themediagrid.com	76.6%	47%	ads.txt
triplelift.com	76.4%	35%	ads.txt
underkind.co	63.1%	100%	ads.txt
amxrtb.com	75.5%	53%	ads.txt
risecodes.com	73.4%	57%	ads.txt
richaudience.com	72.2%	50%	ads.txt
optidigital.com	58.9%	71%	ads.txt
adagio.io	70.5%	59%	ads.txt
criteo.com	70.5%	60%	ads.txt
aniview.com	68.6%	36%	ads.txt
pubmatic.com	78.9%	9%	ads.txt
rubiconproject.com	78.9%	9%	ads.txt
openx.com	78.5%	7%	ads.txt
video.unrulymedia.com	78.5%	18%	ads.txt
smartadserver.com	78.5%	27%	ads.txt
appnexus.com	78.3%	10%	ads.txt
indexexchange.com	78.3%	25%	ads.txt
onetag.com	77.8%	29%	ads.txt
sharethrough.com	77.6%	24%	ads.txt
ogury.com	54.8%	72%	ads.txt
gumgum.com	76.6%	17%	ads.txt
yieldmo.com	75.7%	18%	ads.txt
teads.tv	53.4%	83%	ads.txt
yahoo.com	75.3%	21%	ads.txt
improvedigital.com	74.7%	16%	ads.txt
adform.com	74.7%	6%	ads.txt
insticator.com	62.0%	59%	ads.txt
inmobi.com	72.8%	27%	ads.txt
freewheel.tv	72.2%	20%	ads.txt

RedVolcano16 publishers · 1 market · est. $407.1K/mo total revenue

PV Tiers

Nano 3

Micro 2

Mid 2

Large 5

Premium 4

Revenue Tiers (est. @ $2.5 RPM)

< $250/mo 3

$250–$1.2K 2

$1.2K–$5K 2

$5K–$25K 5

$25K+ 4

By Market

Mkt	Pubs	Volume	Est. Rev
XX	16	162.8M	$407.1K/mo

10.2MAvg PV/mo

$407.1KEst. Rev/mo

40.0%Avg bounce

↑5Trend up

↓6Trend down

→5Stable

Top Publishers by Traffic

Domain	Traffic	Est. Rev/mo
spacebattles.com	64.2M PV/mo	$160394/mo
fow.lol	37.3M PV/mo	$93314/mo
smbc-comics.com	22.2M PV/mo	$55514/mo
prosettings.net	13.8M PV/mo	$34625/mo
fc-info.com	8.3M PV/mo	$20718/mo
idfarm.co.kr	5.2M PV/mo	$12884/mo
lopec.kr	4.5M PV/mo	$11230/mo
betterdiscord.app	3.3M PV/mo	$8272/mo
game-vault.net	2.2M PV/mo	$5586/mo
stardew.info	0.7M PV/mo	$1629/mo

Publisher Websites — Full Scan

660 publishers · 157 with tag active

⬇ Excel

Domain	Name	Tag	Up	CDN URL	ads.txt

Deep Scans — Full Programmatic Stack per Publisher

pcoptimizedsettings.com proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 10

RedVolcano

0.2M ↓PV/mo (avg)

44.7%Bounce rate

#7Zone rank

34 mismatchesads.txt

lopec.kr proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 4

RedVolcano

4.5M ↑PV/mo (avg)

22.1%Bounce rate

#7Zone rank

20 mismatchesads.txt

quasarzone.com proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 14

RedVolcano

159 mismatchesads.txt

gamefocus.co.kr

pbjs v9.5.0 3000ms timeout medium TCFDidomi

Ad Units (0) — 0 bidders · 0 with bids

No ad units captured

Prebid Config

Timeout	3000ms
Price gran.	medium
Send all bids	✓
Bid cache	✗
Floors	✗
S2S	✗
userSync	✓ +filter
RTD	✗

Privacy & Consent Tech

TCF / CMP active	✓
Didomi	✓
Amazon TAM	✗
ID5	✗
LiveRamp	✗
User ID modules	—

SSP Network (1 req · — bid rate)

SSP	CPM	Status
unknown	—	1✓ / 0—

RedVolcano

0.1M →PV/mo (avg)

75.4%Bounce rate

#7Zone rank

34 mismatchesads.txt

R89 Config Simulation 2000ms timeout · dense granularity

Metric	Original (Venatus)	R89 config
Bidder timeout	3000 ms	2000 ms
Price granularity	custom	dense
Bid rate	—	—
Avg CPM	$—	$—
Max CPM	$—	$—

gamefocus.co.kr

0Ad units

0Bidders

1SSP contacts

—Bid rate

$—Avg CPM

$—Max CPM

0Timeouts

0GAM renders

fc-info.com proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 9

RedVolcano

8.3M ↑PV/mo (avg)

20.5%Bounce rate

#7Zone rank

18 mismatchesads.txt

fow.lol proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 11

RedVolcano

37.3M ↓PV/mo (avg)

22.4%Bounce rate

#7Zone rank

21 mismatchesads.txt

spacebattles.com proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 32

RedVolcano

64.2M ↓PV/mo (avg)

33.5%Bounce rate

#7Zone rank

18 mismatchesads.txt

naruldonghua.com

pbjs v10.7.0 3000ms timeout medium S2STCFDidomi

Ad Units (8) — 3 bidders · 0 with bids

Unit	Type	Sizes	Bidders	Top bid
`vi_1526362414_1`	banner,native	300x250, 250x250, 200x200	quantumdex, rtbhouse, eplanning	—
`vi_1526362414_1_outstream`	video	—	quantumdex	—
`vi_1526362825_7`	banner	970x90	quantumdex, eplanning, rtbhouse	—
`vi_1526362825_8`	banner	728x90	quantumdex, eplanning, rtbhouse	—
`vi_1526362413_instream`	video	—	quantumdex	—
`vi_1526362413_outstream`	video	—	quantumdex	—
`vi_1526362418_outstream`	video	—	quantumdex	—
`vi_1526362418_instream`	video	—	quantumdex	—

Adapters: eplanning quantumdex rtbhouse

Prebid Config

Timeout	3000ms
Price gran.	medium
Send all bids	✓
Bid cache	✗
Floors	✗
S2S	✓
S2S Adapter	prebidServer
S2S Timeout	1000ms
S2S Endpoint	https://prebid.adnxs.com/pbs/v1/openrtb2/auction
userSync	✓ +filter
RTD	✓ (auctionDelay, dataProviders)

Privacy & Consent Tech

TCF / CMP active	✓
Didomi	✓
Amazon TAM	✗
ID5	✗
LiveRamp	✗
User ID modules	naruldonghua.compubcid.org

SSP Network (19 req · — bid rate)

SSP	CPM	Status
unknown	—	11✓ / 8—

RedVolcano

0.2M →PV/mo (avg)

44.7%Bounce rate

#7Zone rank

133 mismatchesads.txt

naruldonghua.com

8Ad units

3Bidders

19SSP contacts

—Bid rate

$—Avg CPM

$—Max CPM

0Timeouts

0GAM renders

prosettings.net proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 30

RedVolcano

13.8M ↑PV/mo (avg)

44.9%Bounce rate

#7Zone rank

18 mismatchesads.txt

lostbuilds.com proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 14

RedVolcano

0.6M ↓PV/mo (avg)

20.5%Bounce rate

#7Zone rank

18 mismatchesads.txt

betterdiscord.app proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 17

RedVolcano

3.3M →PV/mo (avg)

43.3%Bounce rate

#7Zone rank

53 mismatchesads.txt

game-vault.net proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 18

RedVolcano

2.2M →PV/mo (avg)

45.1%Bounce rate

#7Zone rank

34 mismatchesads.txt

pokemoem.com proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 6

RedVolcano

0.1M ↓PV/mo (avg)

61.3%Bounce rate

#7Zone rank

34 mismatchesads.txt

stardew.info proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 29

RedVolcano

0.7M ↓PV/mo (avg)

58.3%Bounce rate

#7Zone rank

34 mismatchesads.txt

idfarm.co.kr proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 4

RedVolcano

5.2M ↑PV/mo (avg)

17.5%Bounce rate

#7Zone rank

18 mismatchesads.txt

myanimego.com proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 17

RedVolcano

0.0M ↑PV/mo (avg)

48.8%Bounce rate

#7Zone rank

34 mismatchesads.txt

smbc-comics.com proprietary stack — no Prebid detected

No Prebid TCF ✓ GAM

CMP/TCF: ✓ GAM: ✓ Network requests captured: 22

RedVolcano

22.2M →PV/mo (avg)

37.6%Bounce rate

#7Zone rank

18 mismatchesads.txt