Competitive Intelligence Dashboard
Full programmatic stack analysis · March 12, 2026
March 12, 2026

Competitive Overview

FeatureMediavinePubliftActirise
Publisher network8,8542,452598
Tag active rate90.0%33.9%19.4%
HB bundle raw166.0 KB401.4 KB704.3 KB
HB bundle transfer30.4 KB (18%)401.4 KB (100%)180.0 KB (26%)
ArchitectureClient-side PrebidS2S (server-side)S2S (server-side)
Bidders in bundle522634
Prebid.js✓✓✓
Google Ad Manager✓✓✓
Amazon TAM✗✓✓
User ID modules✓✓✓
Floor prices✗✗✗
Video HB✓✓✓
GDPR/TCF✓✓✓
Tag active rate90.0%33.9%19.4%
ads.txt entries—711—
Unique SSPs (ads.txt)—127—

SSP Bidder Matrix

All bidders found across the 3 HB wrapper scripts. Sorted by presence count (top = most common).

BidderMediavinePubliftActirise
33across✓✓✓
a9✓✓✓
amazon✓✓✓
appnexus✓✓✓
connectad✓✓✓
criteo✓✓✓
gumgum✓✓✓
id5✓✓✓
ix✓✓✓
medianet✓✓✓
onetag✓✓✓
openx✓✓✓
pubmatic✓✓✓
rubicon✓✓✓
smartadserver✓✓✓
sovrn✓✓✓
teads✓✓✓
triplelift✓✓✓
adtelligent✓✗✓
adyoulike✓✗✓
grid✓✗✓
improvedigital✓✗✓
indexexchange✓✓✗
inmobi✓✓✗
liveramp✓✓✗
outbrain✓✗✓
rise✓✗✓
seedtag✓✗✓
sharethrough✓✗✓
smilewanted✓✗✓
sonobi✓✓✗
taboola✓✗✓
ttd✓✓✗
unruly✓✗✓
verizon✓✗✓
vidazoo✓✓✗
adagio✗✓✓
amx✗✓✓
adform✓✗✗
beachfront✓✗✗
conversant✓✗✗
eplanning✓✗✗
freewheel✓✗✗
kargo✓✗✗
loopme✓✗✗
nativo✓✗✗
smaato✓✗✗
smartyads✓✗✗
themediagrid✓✗✗
undertone✓✗✗
verve✓✗✗
xandr✓✗✗
yieldmo✓✗✗
zetaglobal✓✗✗
ogury✗✗✓
richaudience✗✗✓

Mediavine

8,854 publishers 166.0 KB bundle 52 bidders 90.0% tag active
52SSP bidders

Tag Weight

Raw size166.0 KB
Transfer (gzip)30.4 KB
Compressionbr (18%)
CDNscripts.mediavine.com/tags/

Architecture

🌐 Client-Side Prebid
S2S Endpoints
  • https://www.iponweb.com/policies-legal/bidswitch-privacy-policy/
  • https://orbidder.otto.de/disclosure/dsd.json
  • https://prebid.the-ozone-project.com/deviceStorage.json
  • https://www.bidswitch.com/devicestorage.json
  • https://www.nobid.io/privacy-policy/
  • https://public.servenobid.com/gdpr_tcf/vendor_device_storage_operation

HB Bundle Features

Prebid✓
Gpt✓
Amazon Tam✗
User Id Modules✓
Floor Prices✗
Price Granularity✗
S2S✗
Gdpr Tcf✓
Usp Ccpa✓
Video Hb✓
Native Hb✓

Publisher Network

Total sellers8,854
TypesPUBLISHER: 8854
Contactadops@mediavine.com
TAG-ID1363c924529b3998
Top Named Entities
DomainCompany
mediavine.comMediavine, Inc.
mixtremedia.comMixtre Media, LLC
thecocoonmedia.comCocoon Media
jamiechancetravels.comJAMIECHANCETRAVELS LTD
livforcake.comLiv for Cake Inc.
ihearteating.comI Heart Eating, LLC
divein.comBlue Water Media ApS
everydaypie.comEveryday Recipes LLC
lindsaysilberman.comLES Editorial Inc
thebarbellbeauties.comDrive By LLC
moneydoneright.comAllec Media LLC
umami.siteUmami Publications LLC
gingerheart.co.ukGinger Heart LTD
afk.guideDailyNess LLC
jenrylandllc.blogspot.comJen Ryland LLC

Top Publishers by SSP Partners

DomainEntriesTop SSPs
theinstantpottable.com3662font-family: -apple-system, {"@type":"thing", padding: clamp(20px, clip: rect(0
breakthrukitchen.com2348jquery( document ).on( 'elementor/popup/show', gtag("set", <meta name="description" content="authentic and ap
gamizoid.com1633grid-template-columns: repeat(2, transition-property: color, --tw-ring-color: rgba(59, background-color: rgba(0
mamalatinatips.com1309gtag("set", border: 1px solid rgb(204, img:is([sizes=auto i]
hobbyscool.com1149<picture><source media="only screen and (pointer: , repeat(8, --container-width: min(var(--sqs-site-max-width, grid-template-rows: repeat(8, repeat(24
ridingboards.com1047<meta name='robots' content='index, <style>img:is([sizes="auto" i], <script type="application/ld+json" class="yoast-sc, <style type="text/css" id="mv-trellis-custom-css">
ournextadventure.co891var kb_splide = {"i18n":{"prev":"previous slide", <meta name="viewport" content="width=device-width, <meta name="robots" content="follow, <script type="application/ld+json" class="rank-mat
jrdnbshp.com872border-bottom: 1px solid rgba(0, background-color: rgba(0, border: 1px solid rgba(201, border: 1px solid rgba(26, font-size: 14px; color: rgba(255
easylivingtoday.com682navtext : ['previous', evt.inituievent('resize', <meta name='robots' content='index, <script type="application/ld+json" class="yoast-sc, window._wpemojisettings = {"baseurl":"https:\/\/s.
halalguidance.com554{"@context":"http:\/\/schema.org\/", <style>img:is([sizes="auto" i], {"@context":"https:\/\/schema.org", <script type="application/ld+json" class="yoast-sc, window._wpemojisettings = {"baseurl":"https:\/\/s.

SSP Partners (platform ads.txt)

No ads.txt available

All Bidders in HB Bundle (52)

33across a9 adform adtelligent adyoulike amazon appnexus beachfront connectad conversant criteo eplanning freewheel grid gumgum id5 improvedigital indexexchange inmobi ix kargo liveramp loopme medianet nativo onetag openx outbrain pubmatic rise rubicon seedtag sharethrough smaato smartadserver smartyads smilewanted sonobi sovrn taboola teads themediagrid triplelift ttd undertone unruly verizon verve vidazoo xandr yieldmo zetaglobal

Tech Stack Frequency (8032 publishers)

TechPublishers%
GTM7262
100%
Mediavine7229
100%
Google Ad Manager1409
19%
Amazon TAM559
8%
Google AdSense315
4%
ID573
1%
PubMatic59
1%
The Trade Desk44
1%
Criteo42
1%
Magnite23
0%
Index Exchange10
0%
OneTrust1
0%

SSP Partners (ads.txt, across publishers)

SSP DomainPublishers
pubmatic.com7361
rubiconproject.com7361
appnexus.com7359
openx.com7358
indexexchange.com7334
triplelift.com7321
themediagrid.com7286
lijit.com7115
video.unrulymedia.com7077
media.net7040
google.com400
yieldmo.com217
sharethrough.com171
smartadserver.com167
No deep scans available

Publift

2,452 publishers 401.4 KB bundle 26 bidders 33.9% tag active
26SSP bidders

Tag Weight

Raw size401.4 KB
Transfer (gzip)401.4 KB
Compressiongzip (100%)
CDNcdn.fuseplatform.net

Architecture

🔒 Server-Side S2S (Prebid Server)
S2S Endpoints
  • https://mpbs.rubiconproject.com/openrtb2/auction
  • https://prebid.adnxs.com/pbc/v1/cache
  • https://cdn.id5-sync.com/api/1.0/id5PrebidModule.js

HB Bundle Features

Prebid✓
Gpt✓
Amazon Tam✓
User Id Modules✓
Floor Prices✗
Price Granularity✓
S2S✓
Gdpr Tcf✓
Usp Ccpa✓
Video Hb✓
Native Hb✓

Publisher Network

Total sellers2,452
TypesPUBLISHER: 2452
Contactsupport@publift.com
Top Named Entities
DomainCompany
alanjones.com.auADHMEDIA
bnonews.comBNONEWS
wforum.comCMEDIA
g123.jpCTWINC
everydayresources.comDIABLOMEDIA
fountainpennetwork.comFOUNTAINPENNETWORK
intelligenteconomist.comGOLDENVISIONLLC
junkee.comJUNKEEMEDIA
loot.tvLOOTABLYLLC
bullion-rates.comMBHMEDIA
media.infoMEDIAINFO
covers.aiMYKINC
newscon.netNEWSCON
newstechapk.comNEWSTECHAPK
dupontnow.comOFMGLLC

Top Publishers by SSP Partners

DomainEntriesTop SSPs
raialyoum.com8973pubmatic.com, rubiconproject.com, appnexus.com, google.com, openx.com
zerogpt.cc6681pubmatic.com, appnexus.com, rubiconproject.com, openx.com, google.com
flightradar.live5717pubmatic.com, appnexus.com, rubiconproject.com, smartadserver.com, openx.com
fids.flightradar.live5416pubmatic.com, appnexus.com, rubiconproject.com, smartadserver.com, openx.com
igrotok.com4697pubmatic.com, rubiconproject.com, appnexus.com, smartadserver.com, video.unrulymedia.com
playhop.com4697pubmatic.com, rubiconproject.com, appnexus.com, smartadserver.com, video.unrulymedia.com
umamusume.net4362pubmatic.com, rubiconproject.com, appnexus.com, google.com, openx.com
montrealdaily.ca3817pubmatic.com, appnexus.com, rubiconproject.com, openx.com, indexexchange.com
chess-results.com3316pubmatic.com, rubiconproject.com, appnexus.com, google.com, smartadserver.com
chess-results.com3316pubmatic.com, rubiconproject.com, appnexus.com, google.com, smartadserver.com

SSP Partners (platform ads.txt)

Total entries711
Unique SSPs127
SSPEntries
pubmatic.com56
rubiconproject.com49
appnexus.com44
lijit.com31
openx.com29
video.unrulymedia.com29
sharethrough.com27
smartadserver.com20
onetag.com20
themediagrid.com19
triplelift.com19
media.net18
freewheel.tv16
adform.com14
loopme.com14

All Bidders in HB Bundle (26)

33across a9 adagio amazon amx appnexus connectad criteo gumgum id5 indexexchange inmobi ix liveramp medianet onetag openx pubmatic rubicon smartadserver sonobi sovrn teads triplelift ttd vidazoo

Tech Stack Frequency (1939 publishers)

TechPublishers%
GTM1352
100%
Publift Fuse658
49%
Google AdSense563
42%
Google Ad Manager316
23%
Amazon TAM50
4%
PubMatic25
2%
Magnite25
2%
ID516
1%
Criteo12
1%
Mediavine10
1%
OneTrust9
1%
Actirise3
0%
FastCMP3
0%
The Trade Desk2
0%
OpenX1
0%

SSP Partners (ads.txt, across publishers)

SSP DomainPublishers
rubiconproject.com1531
pubmatic.com1517
openx.com1502
appnexus.com1501
smartadserver.com1381
lijit.com1301
video.unrulymedia.com1186
sharethrough.com1051
onetag.com908
indexexchange.com881
google.com781
themediagrid.com290
yahoo.com224
triplelift.com215
media.net203

No deep scans available

Actirise

598 publishers 704.3 KB bundle 34 bidders 19.4% tag active
34SSP bidders

Tag Weight

Raw size704.3 KB
Transfer (gzip)180.0 KB
Compressionbr (26%)
CDNflashb.id

Architecture

🔒 Server-Side S2S (Prebid Server)
S2S Endpoints
  • https://b1h-euc1.zemanta.com/api/bidder/prebid/bid/
  • https://pbsgo.services.sparteo.io/openrtb2/auction
  • https://preprod-bid.sparteo.com/auction
  • https://b1h-euc1.zemanta.com/usersync/prebid
  • https://bid.sparteo.com/auction
  • https://c2shb.ssp.yahoo.com/bidRequest

HB Bundle Features

Prebid✓
Gpt✓
Amazon Tam✓
User Id Modules✓
Floor Prices✗
Price Granularity✓
S2S✓
Gdpr Tcf✓
Usp Ccpa✓
Video Hb✓
Native Hb✓

Publisher Network

Total sellers598
TypesPUBLISHER: 597 / BOTH: 1
ContactNone
Top Named Entities
DomainCompany
actumma.comIBLOS MEDIA
trustmedias.comTrust Medias - Paiano
histoiresroyales.frHistoires Royales SRL
tagadamedia.comST Media
limitlessmedia.orgLimitless Media B.V
herstory-media.comGroupe Orava
conneriesqc.comFlipo Productions INC
canal-supporters.comJocal Medias
digitalproject.chDigital Project SARL
stade-rennais-online.comNT Medias
reworldmedia.comReworld Media Factory
hockey30.comHockey30.com Inc
cambium-media.comCambium Media
encelademediagroup.comEncelade Media
horyzon.comHoryzon Media

Top Publishers by SSP Partners

DomainEntriesTop SSPs
latinaoggi.eu4424pubmatic.com, rubiconproject.com, appnexus.com, smartadserver.com, openx.com
lavocedimanduria.it3001pubmatic.com, rubiconproject.com, appnexus.com, smartadserver.com, google.com
fcinternews.it2695pubmatic.com, rubiconproject.com, appnexus.com, smartadserver.com, google.com
outdooramerica.com2498pubmatic.com, freewheel.tv, video.unrulymedia.com, appnexus.com, smartadserver.com
positivr.fr1901appnexus.com, rubiconproject.com, pubmatic.com, smartadserver.com, freewheel.tv
sofoot.com1866freewheel.tv, appnexus.com, pubmatic.com, google.com, rubiconproject.com
tuttoggi.info1618pubmatic.com, appnexus.com, rubiconproject.com, freewheel.tv, smartadserver.com
rci.fm1368rubiconproject.com, pubmatic.com, appnexus.com, google.com, smartadserver.com
misteriosdomundo.org992pubmatic.com, rubiconproject.com, google.com, smartadserver.com, openx.com
tribunenantaise.fr984pubmatic.com, rubiconproject.com, appnexus.com, smartadserver.com, google.com

SSP Partners (platform ads.txt)

No ads.txt available

All Bidders in HB Bundle (34)

33across a9 adagio adtelligent adyoulike amazon amx appnexus connectad criteo grid gumgum id5 improvedigital ix medianet ogury onetag openx outbrain pubmatic richaudience rise rubicon seedtag sharethrough smartadserver smilewanted sovrn taboola teads triplelift unruly verizon

Tech Stack Frequency (535 publishers)

TechPublishers%
GTM375
100%
Actirise104
28%
FastCMP98
26%
Google AdSense62
17%
Google Ad Manager45
12%
Amazon TAM9
2%
OneTrust6
2%
PubMatic5
1%
Criteo4
1%
Publift Fuse3
1%
Magnite3
1%
Mediavine2
1%
Index Exchange2
1%
The Trade Desk2
1%
ID51
0%

SSP Partners (ads.txt, across publishers)

SSP DomainPublishers
pubmatic.com328
appnexus.com319
rubiconproject.com312
smartadserver.com306
openx.com280
google.com270
lijit.com179
video.unrulymedia.com166
freewheel.tv164
onetag.com150
sharethrough.com148
adform.com119
indexexchange.com119
improvedigital.com86
themediagrid.com62

No deep scans available

Refinery 89  ·  March 12, 2026  ·  Confidential — Internal use only